FOR IMMEDIATE RELEASE March 1, 2007
CONTACT: Tina L. Pugliese, APR
slp_pr@mac.com

Elder Legends Project: Captures Golden Memories and Creates Caring Relationships

DENVER, Colorado—With a deep belief that too much of the rich history and life stories of our elders and loved ones are being left untold, The Alliance for Holistic Aging (AHA) launched its first multigenerational Elder Legends Project with Christian Living Communities (CLC) at University Hills in Denver. Under the caring directorship of Sue Santori, residents are able to tell their stories to volunteer Legendaires and activities staff who guide them through the LifeBio web-based program and process to literally create individual autobiographies for each participant. The LifeBio program was chosen because the Ohio-based company pioneered a seamless process for creating stories using on-line and off-line methods.

According to Jeff Rubin, Chair of AHA, “In conducting our research for the Elder Legends Project, we found numerous oral and written history projects taking place around the country. Yet few were able to sustain themselves simply because many adult children lacked the time and long term care providers lacked the staff to create the stories with their loved ones or their residents.” AHA’s research further indicated that volunteers could not only serve as valuable allies in capturing residents’ histories; but the intergenerational interactions motivated and engaged seniors and volunteers alike.

Sue Santori, Elder Legends Project Director noted that “Having community partners who understand the value and benefits of implementing multigenerational Elder Legends Projects in their respective communities will be essential to the overall success of the program.” Currently Ms. Santori is recruiting additional volunteers and sites interested in joining the project.

The Alliance for Holistic Aging (AHA) is dedicated to the creation and replication of life-affirming and affordable choices for self-directed aging. Its mission is to empower individuals and groups to develop and share new approaches, resources, products, and services for successful, community-based aging.
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EDITORS’ NOTE: For more information on the Elder Legends Project e-mail elderlegends@comcast.net or contact Sue Santori at 720-289-0797. For further information on the Alliance for Holistic Aging, visit their Web site at www.holisticaging.org.

FOR IMMEDIATE RELEASE

SHARON CUTLER JOINS CANTWELL MEDIA AS SENIOR
ADVERTISING SALES REPRESENTATIVE

Senior Advisor Veteran to Drive Company's Florida Subscription and Advertising Base

DUMONT, NJ - March 02, 2007 - Families of Loved Ones' Magazine (FOLO), the first New Jersey-based publication designed to bring strategies and resources to professional and family caregivers and a subsidiary of Cantwell Media, today announced the appointment of Sharon Cutler, as Senior Advertising Sales Representative. At Cantwell Media, Cutler will focus on strategic marketing programs and partnerships designed to build upon the company's leading position in the family caregiver and provider publication sector and further drive the company's advertisements and subscriptions in the Florida region.

"We are very happy to have Sharon on our team. Sharon's background and knowledge in senior resources and her marketing and public relations experience with Mature Resources is a perfect fit to lead FOLO's marketing efforts as we continue to grow our subscription and advertising base," said René Cantwell, Founder and CEO of Families of Loved Ones' Magazine. "We will leverage Sharon's experience to help shape the future direction of the company."

Cutler has over twenty years of experience as an information professional specializing in the needs of baby boomers to seniors. Currently, Cutler is the Founder and CEO of Mature Resources (matureresources.org), a monthly internet magazine (Ezine) featuring topics of interest for the 50-plus population. As a Certified Senior Advisor, she has launched numerous home care agency, nurses' registry, health and wellness events and Long Island's first senior magazine.

"I'm excited to be joining FOLO and Cantwell Media," said Cutler. "There are 78 million Baby Boomers who are starting to reach the age where lifestyles change. It is clear that FOLO is well positioned to tap into these trends and provide excellent resources. I am looking forward to applying my experience to help the company meet its goals and target businesses that wish to bring their message to baby boomers in New Jersey and Florida."

Cutler, a home health care agency owner in the 1980s, pioneered mature marketing in Long Island starting in 1992 with a senior help hotline, 50-plus Expos, and senior citizen advocacy. She has been featured and quoted as a subject matter expert by many television, radio and news outlets including the New York Times, Newsday and The Daily News.

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About Families of Loved Ones
Families of Loved Ones' Magazine is a quarterly, four-color publication with a nationwide subscription base that reaches professionals working in medical and long-term care facilities across the country. FOLO's mission is to engage, inform, and support the families, friends, professionals and all who care for or interact with those in long-term care. By presenting a combination of practical, spiritual and emotional commentary, FOLO's unique style and format provides options for issues families face at an ever-increasing rate. FOLO's distribution base spans over 20,000 readers of multiple ages and demographics, with a particular concentration of women readers 40 years and older

A subsidiary of Cantwell Media, FOLO is privately held and based in the New York area. To learn more, please visit www.familiesoflovedones.com.

Media Contact:

René Cantwell
Founder, Cantwell Media
(201) 694-1860
rene@cantwellmedia.com